Brand Guidelines

Our Brand is inspired by a strong Qatari heritage- the Sidra tree and the environment- the energy from the Sun. The Sidra tree is endemic to Qatar. It is a tough tree, able to thrive in Qatar's desert environment with minimum maintenance. Many families have lived with the Sidra tree in their gardens. It provides shade from the sun and beautifies the desert landscape.

Our modern brand will enable us to compete globally and always remind us of our roots.

Below are the links to the WOQOD Brand Standards:

• Basic Elements for WOQOD Brand in the Corporate Identity Manual
• Basic Elements for the SIDRA Brand in the Corporate Identity Manual